Automated FAQ
The twenty questions your staff answer every single day, answered accurately and identically every time.
- Timings, location and directions
- Availability and lead times
- Payment methods and terms
- Warranty, service and returns policy
WhatsApp Automation
Respond Instantly. Engage Automatically.
Customers message on WhatsApp because they expect a fast answer. An automated assistant replies the moment they do — answers the routine questions, captures the enquiry, and hands the chat to your executive with the conversation already summarised.
How it works
From message to a briefed human, in one thread
The customer never leaves WhatsApp and never repeats themselves. Your team joins a conversation that is already halfway done.
Customer messages
From your website, an ad, a QR code or a saved number.
Bot replies at once
Seconds, not hours. Day, night, Sunday or festival.
Understands the enquiry
Product, service, price, timing, complaint or something else.
Provides information
Answers, catalogue, price list, location or booking link.
Captures the lead
Name, requirement and intent stored against the number.
Hands to a human
Executive picks up the same chat, summary already attached.
Instant response
The first reply decides the enquiry
Someone messaging your business at 9pm is usually messaging two others as well. Whoever answers first has the conversation. Nothing else on this page matters as much as that reply arriving in seconds.
What the first reply does
- Acknowledges immediately — the customer knows they reached a real business, not a dead number.
- Answers if it can — timings, location, availability and price ranges do not need a person.
- Asks the useful question — one question that moves the enquiry forward rather than a menu.
- Sets expectations — if a human is needed, it says when, instead of leaving silence.
Auto-responder and business hours
Different behaviour inside and outside working hours. During the day, the assistant handles what it can and passes the rest straight to your team. After hours, it answers fully, captures the enquiry, and tells the customer exactly when someone will follow up — then makes sure that follow-up appears on somebody's list in the morning.
Instant acknowledgementBusiness-hour rules
After-hours captureHoliday messages
Multi-language
What it handles
The conversations that do not need a person
Roughly the same questions arrive every day. Automating those is what frees your team for the ones that actually need judgement.
Product enquiries
Send the catalogue, the price list or a specific product card without anyone typing it out again.
- Product and service information
- Price lists and PDF brochures
- Images, catalogues and spec sheets
- Stock or availability checks
Lead capture
Every enquiry becomes a record instead of an unread message somebody meant to get back to.
- Name, number and location captured
- Requirement recorded in the customer's words
- Source tagged — ad, website, QR or referral
- Pushed into the CRM as it happens
Customer qualification
Two or three questions that separate a serious buyer from someone comparing prices — before your salesperson spends an hour.
- Budget range or quantity required
- Timeline — this week or next quarter
- Location and serviceability
- Scored and routed to the right person
Human handoff
The bot's most important job is knowing when to stop
An assistant that will not fetch a human is worse than no assistant at all. Handover rules are designed first, before any of the automated answers.
When the chat moves to a person
The customer asks
"I want to talk to someone" ends the automation immediately, every time.
Outside its scope
Anything the assistant is not configured to answer goes straight to a person.
High-value enquiry
Bulk orders, corporate enquiries and anything above a threshold you set.
Repeated confusion
After two failed attempts it stops guessing and escalates.
Complaint or frustration
Detected sentiment routes the chat to a senior executive, not a script.
Payment or dispute
Money conversations are never left to automation.
What the executive receives
- The same thread — the customer is not asked to start again or repeat details.
- Full history — every message the assistant exchanged, in order.
- An AI summary — the four lines that matter, shown below.
- A shared inbox — several executives, no chat answered twice or missed entirely.
Message summary
Forty messages, read in ten seconds
Long WhatsApp threads are where enquiries go to die — nobody scrolls back through them. The assistant condenses the conversation into a structured note the moment it hands over.
The conversation
What the customer actually said
"Hi, I saw your ad. Interested in Product A. What is the price for a small quantity, and do you deliver to Tiruppur? Need it by month end if possible."
Spread across nine messages over twenty minutes, mixed with two voice notes and a photo — which is what a real enquiry looks like.
The summary
What the executive sees
- Product
- Product A
- Intent
- Purchase enquiry
- Requirement
- Pricing + delivery information
- Location
- Tiruppur
- Timeline
- By month end
- Status
- Needs sales follow-up
Written into the CRM record as well, so the summary survives after the chat scrolls away.
Faster pickup
The executive starts with context instead of "sorry, can you repeat what you need?"
Cleaner handovers
Shift changes and leave stop losing enquiries, because the summary travels with the chat.
Better reporting
Structured fields mean you can count what people actually ask for, month over month.
Campaigns & follow-ups
Messages you start, not just ones you answer
Order updates, appointment reminders, renewal notices and offers — sent through approved templates to customers who opted in.
Follow-up messages
The enquiry that went quiet three days ago, nudged automatically instead of forgotten.
Order & delivery updates
Confirmation, dispatch and delivery — the messages customers actually want to receive.
Appointment reminders
The day before, with a reply option to confirm or reschedule.
Renewal & expiry notices
Memberships, contracts and AMCs, flagged before they lapse rather than after.
Offers & announcements
Sent to opted-in customers only, with one-tap opt-out on every message.
Campaign integration
Click-to-WhatsApp ads land in the same automated flow, with the source tagged.
How the 24-hour window works — and why it shapes everything
When a customer messages you, a 24-hour service window opens during which you can reply freely with anything. Outside that window — starting a conversation, or following up two days later — you must send a message template that Meta approved in advance. Templates are categorised (marketing, utility, authentication, service) and priced accordingly.
This is not a limitation to work around; it is the rule that keeps WhatsApp usable and your number un-blocked. We design campaigns around templates, build opt-in collection into the flow, and put one-tap opt-out on every marketing message.
Capabilities
What a WhatsApp automation setup can include
Configured per business — you decide what the assistant answers and where it must fetch a person.
Instant response
Acknowledgement in seconds, whatever the hour.
Automated FAQ
Your standard answers, delivered consistently.
Product enquiries
Catalogues, price lists and spec sheets on request.
Lead capture
Every enquiry recorded with its source tagged.
Customer qualification
Budget, timeline and location asked up front.
Human handoff
Clear rules for when automation must stop.
Shared team inbox
Several executives, one number, nothing missed.
AI message summary
Structured note attached at handover.
Auto responder
Greeting, away and holiday messages.
Business-hour rules
Different behaviour during and outside working hours.
Follow-up messages
Template-based nudges on quiet enquiries.
Campaign integration
Click-to-WhatsApp ads feeding the same flow.
CRM integration
Records, owners and tasks created automatically.
Multi-language
Tamil, English and other regional languages.
Opt-in & opt-out
Consent collected, opt-outs honoured immediately.
Reporting
Volumes, response times, handovers and outcomes.
Works with
Better when it is not standing alone
WhatsApp is one channel. It is most useful connected to the others your enquiries arrive on.
Your website
A chat button and click-to-WhatsApp links that carry the page context into the conversation.
Cloud telephony
A missed call triggers a WhatsApp message, so the enquiry is caught on the other channel.
AI voice agent
The voice agent confirms a booking by WhatsApp; a WhatsApp chat can request a callback.
CRM & automation
Zoho, HubSpot or a sheet — connected directly or through Zapier or n8n.
The honest part
Built on the official platform, and only the official platform
There are cheaper tools that automate WhatsApp by driving the consumer app. They work until the number is banned — and the number is usually the most valuable asset the business has.
Meta Business verification
A verified Meta Business account with your business documents. This takes time and cannot be shortcut.
A dedicated number
A number not currently active in the WhatsApp consumer or Business app. Once on the API, it leaves the phone app.
A BSP or Cloud API
Access through Meta's Cloud API or a Business Solution Provider such as Gupshup, Interakt, AiSensy or Twilio.
Approved templates
Every message you initiate outside the 24-hour window must use a template Meta has reviewed and approved.
Opt-in records
Proof that customers agreed to be messaged, plus one-tap opt-out on marketing sends.
A webhook & flow builder
The service that receives messages, decides the reply, and hands over to your inbox and CRM.
Why unofficial automation tools are a bad trade
Tools that automate the consumer WhatsApp app violate its terms of service. The consequence is not a warning — it is the permanent loss of the number your customers have saved, along with the chat history on it. There is no appeal worth relying on.
Bans also follow legitimate-looking behaviour that customers dislike: messaging people who never opted in, high block-and-report rates, or template content that does not match its category. We build opt-in and opt-out into the flow and keep an eye on quality rating, because protecting the number matters more than any single campaign.
What we do and do not claim
We design the conversation flows, build and connect the automation, get templates drafted and submitted, integrate your CRM and inbox, and train your team. Meta and your BSP charge separately for conversations, and their pricing, message categories and policies change from time to time — we will show you the current rates for your expected volume rather than quote a number that ages badly. Template approval is Meta's decision, not ours, though we draft to their guidelines to make rejection unlikely.
How we deploy it
From first message flow to a channel your team runs
Verification takes the longest and is outside anyone's control, so we start it first and build the flows while it processes.
Read real chats
What customers actually message about, in their own words, before writing a single reply.
Start verification
Meta Business verification and number selection kick off on day one.
Design the flow
Greeting, intents, answers, qualification questions and every handover rule.
Draft templates
Written to Meta's guidelines and submitted early, since approval takes time.
Build & connect
Automation, shared inbox, CRM and website entry points wired together.
Test end to end
Real phones, real questions, in every language the assistant will meet.
Soft launch
Live for a small audience first, with every conversation reviewed.
Tune & support
Fix what the transcripts reveal, watch quality rating, keep templates current.
Questions
WhatsApp automation questions
What businesses ask before putting automation on their WhatsApp number.
Yes, through the official WhatsApp Business Platform. An automated assistant can reply instantly, answer common questions, share product or pricing information, capture the enquiry, and then hand the conversation to a human executive with an AI-written summary of what the customer wants. Your team continues the same chat from a shared inbox.
The free WhatsApp Business app supports basic greeting and away messages on a single phone, which suits a very small business. Automation, a shared inbox for several agents, CRM integration and template campaigns require the WhatsApp Business Platform, usually accessed through a Business Solution Provider. Moving to the API also means the number is no longer used inside the phone app, so the choice needs to be made deliberately.
When a customer messages your business, a 24-hour service window opens during which you can reply freely with any content. Outside that window — for example when you want to start a conversation, or follow up two days later — you must use a message template that Meta has approved in advance. This is why campaigns and reminders are built from templates while live conversations are not.
Yes, and it should. The assistant hands over when the customer asks for a person, when the question falls outside what it is configured to answer, when the enquiry is high value, or after a set number of failed attempts. The chat moves to a shared inbox where an executive continues the same conversation, with the history and an AI summary already attached.
A short structured note generated from the conversation so the executive taking over does not have to read forty messages. A typical summary records the product or service discussed, the customer's intent, their specific requirement, and the current status — for example: Product A, purchase enquiry, wants pricing and delivery information, needs sales follow-up.
Not when you use the official WhatsApp Business Platform and follow its rules on opt-in, approved templates and message quality. Bans typically follow unofficial automation tools that drive the consumer app, bulk messaging to people who never opted in, or a pattern of users blocking and reporting the number. We only build on the official platform, and we design opt-in and opt-out handling into the flow from the start.
There are two separate costs: our setup and integration work, and the ongoing platform charges billed by Meta and your Business Solution Provider. Meta prices conversations by category — marketing, utility, authentication and service — and those rates and category rules change from time to time. We show you the current pricing for your expected volume before you commit, rather than quoting a figure that dates.
Yes. An enquiry can create or update a CRM record with the customer's details, attach the conversation summary, assign an owner and raise a follow-up task. Where a direct integration is unavailable, the same result can be achieved through a webhook or an automation tool such as Zapier or n8n.
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Answer in Seconds, Not Hours.
Send us the last twenty messages your business received on WhatsApp. We will show you which ones an assistant could have answered instantly, and which ones should always reach a person.