Review sales calls
Hear how enquiries are being handled, not how they are reported in the weekly meeting.
Cloud Telephony
Know Every Business Call. Including the Ones You Missed.
Right now, a customer calls your salesperson's mobile and you have no idea it happened. Cloud telephony puts every call on the record — who called, who answered, how long it lasted, what was said — and sends the missed ones to someone who will pick up.
How it works
What happens to a call once it is on the platform
Nothing changes for the customer, and almost nothing changes for your salesperson. What changes is that the business finally has a record of it.
Customer calls
They dial your business number, not a personal mobile.
Routed by your rules
To the right salesperson, team or department.
Call is tracked
Caller, agent, date, time, duration and status recorded.
Conversation recorded
Stored for review, with the consent announcement played first.
Missed? It reroutes
Forwarded to a manager or the MD instead of ringing out.
You see the data
Logs, recordings and reports in one place.
The problem this solves
When customers call staff mobiles directly, the business owns none of it. You cannot see how many enquiries came in, who answered them, which ones were missed, or what was promised on the call. If that salesperson leaves, the customer relationships and the phone number leave with them. Cloud telephony moves the calls onto a business number, which is what makes everything else on this page possible.
Call tracking
Every call attached to a name
Not a monthly total. Each individual call, against the person who handled it, so a conversation about performance can be based on what happened rather than what everyone remembers.
What gets tracked on every call
Incoming calls
Every enquiry that reaches your business number, answered or not.
Outgoing calls
Calls your team makes through the platform, including follow-ups.
Salesperson
Which agent the call was routed to and who actually picked up.
Date & time
When it came in — which reveals the hours you are losing calls.
Duration
How long the conversation lasted, from connect to hang-up.
Call status
Answered, missed, rejected, busy, or rerouted to a backup.
What that data tells you
- How many enquiries the business actually receives in a week
- Which hours and days go unanswered — usually lunch, evenings and Sundays
- Whether a quiet month was fewer calls or fewer answers
- Which campaigns and numbers produce calls, when tracking numbers are used
- How long a typical conversation with a real buyer runs
Per-agent logsAnswered vs missed
Peak-hour viewTracking numbers
Call recording
What was actually promised on that call
Recording is not surveillance of your staff. It is the only reliable answer to "the customer says we quoted a different price" — and the fastest way to train a new salesperson.
Quality monitoring
Spot the recurring gaps — questions nobody answers well, objections nobody handles.
Training material
Real calls beat role-play. New staff learn from the conversations that actually closed.
Dispute resolution
When a customer and a salesperson remember different commitments, the recording settles it.
Call recording must comply with consent and privacy law
Recording a conversation without telling the people on it is not safe practice, and in many situations not lawful. The normal approach is an automatic announcement at the start of every call stating that it is being recorded, and telling your own employees clearly that their business calls are recorded and why.
We configure the announcement, retention period and access controls during setup. Confirming what applies to your business — including how long recordings may be kept and who may listen to them — remains your responsibility, and is worth a short conversation with your legal adviser before switching recording on.
Missed-call routing
A missed call should never just stop
This is the feature most businesses buy cloud telephony for. When the salesperson does not pick up, the call keeps travelling until somebody does.
How the routing is configured
- Ring duration — how long the salesperson's phone rings before the call moves on. Usually 20 to 30 seconds.
- Escalation order — who is next: a second salesperson, the team lead, the manager, then the MD.
- Time-of-day rules — a different chain after hours, on Sundays, and during festival closures.
- Voicemail fallback — if nobody in the chain answers, take a message and raise a callback task.
- Alerts — SMS or WhatsApp to the salesperson and manager, so the callback happens the same day.
- Still logged — the missed attempt stays on the original salesperson's record, so escalation does not hide a pattern.
Worth knowing: escalation is most valuable in the first week, when it shows you how many calls were previously ringing out unanswered. Several clients find that number is the reason they bought the system.
Call logs
One searchable record of every conversation
Filter by agent, date, status or number. Open a row to hear the recording or read the transcript.
| Caller | Salesperson | Date | Time | Duration | Status | Recording | Transcript |
|---|---|---|---|---|---|---|---|
| +91 98••• 41230 | Arun | 04 Sep | 10:12 | 04:12 | Answered | Available | Ready |
| +91 90••• 77841 | Divya | 04 Sep | 11:38 | 01:38 | Answered | Available | Ready |
| +91 73••• 20915 | Arun | 04 Sep | 13:05 | 00:00 | Routed to MD | Available | Ready |
| +91 88••• 55302 | Karthik | 04 Sep | 16:41 | 06:57 | Answered | Available | Ready |
| +91 94••• 10228 | — | 04 Sep | 20:14 | 00:00 | Missed · after hours | — | — |
| +91 99••• 63007 | Divya | 05 Sep | 09:26 | 03:44 | Answered | Available | Ready |
Demonstration data. Exact columns, filters and retention depend on the telephony provider selected.
Search and filter
By salesperson, date range, status or phone number — so finding one call takes seconds, not an afternoon.
Export and report
Download as CSV for a weekly review, or push the numbers into a dashboard your managers already use.
Push into your CRM
Create or update the customer record automatically, with the recording and transcript attached to it.
Call transcription
Conversations you can read and search
Nobody has time to listen to forty recordings. Transcription turns each call into text you can skim, search and summarise — so a manager can review a week of calls in the time it used to take to hear three.
Language directions commonly requested
Tamil → English
Spoken Tamil converted to English text for review.
Hindi → English
For teams that report in English but sell in Hindi.
Malayalam → English
Common for businesses serving Kerala customers.
English → Tamil
Where the reviewing manager prefers Tamil.
What transcription is good for
- Skimming a call in twenty seconds instead of playing six minutes
- Searching every call for a product name, a competitor or a complaint
- AI summaries — what the customer wanted and what was agreed
- Spotting the questions customers ask most, and answering them on the website
On accuracy: supported languages, translation directions and accuracy depend entirely on the telephony and speech-to-text provider chosen. Regional accents, background noise and poor line quality all reduce it. We test transcription on your own recorded calls and show you the results before you build a process around it.
Capabilities
What a cloud telephony setup can include
Which of these you get depends on the provider and plan chosen — we scope that with you rather than assuming everything is switched on.
Business number
A virtual or landline number that belongs to the company, not an employee.
IVR menu
"Press 1 for sales" — or a simpler greeting that routes straight through.
Call routing
Round-robin, by department, by working hours, or by who is free.
Missed-call routing
Escalation to a manager or MD before the caller gives up.
Call recording
Stored, retrievable, with a consent announcement played first.
Transcription
Speech to text, with translation where the provider supports it.
Call logs
Searchable history by agent, date, number and status.
Reports
Volumes, answer rates, peak hours and per-agent activity.
CRM integration
Records created and updated automatically after the call.
Click-to-call
Dial from the CRM or website, with the call logged like any other.
SMS & WhatsApp alerts
Missed-call notifications that trigger a same-day callback.
AI voice agent
Pair it with an AI voice agent to answer overflow and after-hours calls.
Who it suits
Businesses that live on the phone
If most of your enquiries arrive as calls and more than two people answer them, the case usually makes itself.
Sales teams
Three or more salespeople handling enquiries on their own mobiles, with no shared record.
Clinics & diagnostics
Appointment calls that must not be missed, and a front desk that is often busy with a patient.
Real estate & builders
High-value enquiries where one missed call is a genuinely expensive loss.
Service & AMC companies
Complaint calls that need logging, assigning and closing with evidence.
Education & academies
Admission-season volumes that overwhelm the office line for two months a year.
Anyone running ads
If you pay for calls, you should be able to see how many arrived and how many were answered.
The honest part
What it takes to run this
The dashboards on this page are demonstrations. A working setup needs a provider account and configuration — here is exactly what that involves.
A telephony provider
An account with Exotel, Knowlarity, MyOperator, Twilio or similar. Subscription and per-minute charges are billed by them, separately from our work.
Business numbers
A virtual or landline number, plus your agents' mobiles mapped to it. Documentation is required for number provisioning in India.
Call flow configuration
Greeting, IVR if used, routing order, ring durations, working hours, escalation chain and the recording announcement.
Recording & retention policy
How long recordings are kept, who can access them, and what your staff and customers are told.
Integration (optional)
Webhook or API into your CRM, sheet or dashboard so call data lands where your team already works.
A person who owns it
Someone who reviews missed calls weekly. Without that, the data accumulates and nothing changes.
What we do and do not claim
We select the provider with you, configure the call flows and routing, set up recording and its consent announcement, connect the data to your CRM or reporting, and train your team. We are not a telecom operator — the network, the numbers, call quality and per-minute pricing come from the provider, and feature availability differs between them. We will show you those differences before you commit, rather than after.
How we deploy it
From first number to a weekly review that changes something
Getting calls to route is the easy half. The value comes from what you do with the data afterwards.
Map the calls
Who receives enquiries today, on which numbers, and where they currently disappear.
Choose the provider
Compared on features you will actually use, coverage and real per-minute cost.
Provision numbers
Business number set up, agents mapped, documentation completed.
Build the call flow
Greeting, routing, ring times, escalation chain and after-hours rules.
Set up recording
Consent announcement, retention period and who is allowed to listen.
Integrate
Call data into your CRM or dashboard, with missed-call alerts wired up.
Test & train
Real calls through every branch of the flow, then a short session with your team.
Review monthly
Missed calls, answer rates and peak hours — then adjust the routing accordingly.
Questions
Cloud telephony questions
What businesses ask before moving their calls onto a platform.
Cloud telephony runs your business phone system over the internet instead of physical exchange hardware. Calls to and from your business number pass through the provider's platform, which means every call can be routed by rules you set, logged against the person who handled it, recorded, and reported on — without installing a PBX in your office. Your team keeps using ordinary mobile phones.
Yes. Incoming and outgoing calls are logged against each salesperson with date, time, duration and answered or missed status. Because calls route through a business number rather than personal phones, the record survives even if an employee leaves, and you can see how many calls each person made and how long they lasted.
Missed-call routing forwards the call to a configured backup number — a manager, the MD, or a shared desk — so the enquiry reaches someone instead of ringing out. The missed attempt still appears in the call log against the original salesperson, and an alert can be sent by SMS or WhatsApp so somebody follows up the same day.
Yes, conversations can be recorded and stored for review, training and dispute resolution. Call recording must comply with the consent and privacy rules that apply where you operate, which normally means announcing at the start of the call that it is being recorded and telling your own staff that their calls are recorded. We configure that announcement during setup, but the legal responsibility for compliant recording rests with the business.
Conversations can be converted to text and, where the provider supports it, translated — for example Tamil, Hindi or Malayalam speech into English text, or English into Tamil. Accuracy varies significantly by language, accent, line quality and the speech provider selected, so we test transcription on your own recorded calls before you rely on it for anything important.
In most setups, no. Calls are routed through the platform to the mobile numbers your team already uses, so there is no new handset to buy and little for staff to learn. Some configurations use a mobile app or a softphone instead, and which approach suits you depends on the provider chosen and how your team works.
A telephony provider account such as Exotel, Knowlarity, MyOperator or Twilio; one or more business numbers or a virtual number; your agents mapped to those numbers; call flow and routing rules configured; a recording consent announcement; and optionally a webhook or API connection to pull call data into your CRM or dashboard. Provider subscription and per-minute charges are billed by the provider, separately from our setup and integration work.
Yes. Call events can create or update records in a CRM such as Zoho or HubSpot, attach the recording and transcript to the customer, and raise a follow-up task automatically. Where a direct integration does not exist, the same result can be achieved through a webhook or an automation tool such as Zapier or n8n.
Get started
Find Out How Many Calls You Are Missing.
Most businesses are surprised by the number in week one. Tell us how your calls reach you today and we will map what a tracked, routed and recorded setup would look like.